Darines Castro


Founder & Lead Designer

With an innate ability for crafting visually impactful designs, it is no wonder that Darines has thrived in the floral industry for over 15 years. Upon graduating from the prestigious Fashion Institute of Technology, Darines spent several years honing her skills assisting other great designers both in New York and in South Florida. In 2006, she opened Simply Flowers bringing together her love for the visual arts and floral design.

Darines understands the transformative nature of floral and event design. She believes in curating decor representative of her clients that speaks both to them and to their guests. Her style can be described as graphic, organic and modern. From textural tablescapes to whimsical ceremonies to lush installations, Darines strives to ensure your event is as unique as you are.

Outside of beautiful flowers, Darines’ life is made up by her son, Lucca, her American bulldog, Lola, caffeine and running sneakers.


Sarah Simon

Head of Operations & Designer

A recent transplant from Brooklyn, Sarah began working at Simply Flowers shortly after relocating to South Florida in 2015. With a background in the performing arts Sarah enjoys now being able to put her creativity into a more tangible form. When not at the studio Sarah enjoys renovating her house, going to the beach with her Husband, Todd, and loving on her geriatric pug, Gourd.


Tatiana Hamel

Production Manager & Designer

While attending FSU (Go Noles!) for Hospitality Management and Studio Art, Tatiana accepted an internship as a floral assistant and immediately knew that flowers would be her career. Upon graduating she moved to the mid-west where she was able to grow her talents and sharpen her floral skills in a new market. Now back in Florida, she still carries with her a down to earth “mid-west vibe”.

Away from her floral work, Tatiana is an up and coming Calligrapher, specializing in invitation suites and day of paper goods. She also loves to spend time with her amazing husband, Joey, and cute rescue Dachshund, Penelope.